4 Essentials to Consider Before Redesigning a Website
Redesigning your website can seem like a bit of a mysterious process. Where do you begin — and, more importantly, where do you end? A website redesign makes your website look more professional, provides higher quality information, and makes your website easier for your customers to use.
1. Be Optimistic yet Realistic
Your website’s redesign is an exciting opportunity to reconnect with your customers. Ideally, every time you redesign your website you will do so with forward-thinking technologies. The goal is to create a website that will last if possible without having to be modified again in the future. But realistically, there is no way to create a “permanent” redesign; you will eventually have to invest in improving your website again in the future. Embarking on an e-commerce website redesign offers a chance to elevate your brand’s digital presence and enhance the user experience, potentially boosting sales and customer engagement.
2. Sort Your “Must Haves” and “Nice to Haves”
Many business owners get so caught up in the features and functionality that they’ve seen online that they try to throw “everything and the kitchen sink” into the mix. This leads to a never ending and expensive development process. Before you begin your website redesign, you should always separate your “must haves” and “nice to haves.” This gives your developer something to focus on and build upon.
3. Keeping Your Website Modern
One of the reasons websites need to be frequently updated is because they need to be kept modern. If your website has fallen behind the time, it’s important that you not only update the technology, but also the appearance — and it’s also important that you don’t try to hold on to trends that have already passed. Redesigning your website often means you’ll have to let go of certain stylistic choices that were made in the past. A website that looks old may not be deemed trustworthy by customers, even if the website still works well technically.
4. Continuing the Development Process
An e-commerce website redesign often involves letting go of past stylistic choices. An outdated-looking site might not instil trust in customers, regardless of its technical functionality. Redesign your website with this in mind — there should be at least a loose schedule for updates and revisions. This is also where you can add some of your “nice to haves” that may not be feasible now but that may be necessary with future growth. As you can see, the process of website redesign can be involved — but it’s also necessary. Websites that aren’t regularly redesigned will quickly become outdated. Eventually, they will shift from being outdated to being unusable. An investment in your website is an investment in your customer support, satisfaction, and engagement, and will ultimately help in improving your company’s sales and your customer retention.