Basics that form back-bone to your Content Marketing Strategy Content marketing is an essential element to a digital marketing strategy. This should align with the business and marketing goals of the organisation. Content marketing can be used in achieving several goals.
Building Brand Awareness
Lead Generation Process
Conversion of Prospects to Customers
Inbound Marketing – SEO
Expanding in reach via Social Sharing
Content game out there in the real world is too competitive. It becomes harder and harder for businesses to cope up with this information overload. Interestingly, a corporate can afford to create efficient content and come up with strategies and methods to market that content. On the contrary start-ups with all the limitations to budget, resources and experience are still rocking the content marketing recently. This has been a visible trend and when looked deeper gives a few key basic take-away of how Content Marketing can be dealt with.
1. Be Unique to your Competition
It is quite difficult to be unique when there is a lot of competition set out in the market. Try to find out a unique way of building your own content and a way of presenting it to your audience. Try to be informative enough to reach and serve your audience.
2. Set specific and determined Goals
Being detailed enough and specific is the key to mapping your digital Strategy to the Business Goals. Though there are short-term goals, generating new revenues is the ultimate goal of any business in the long-term. Optimise your Content to produce these specific returns of conversions/generating leads.
3. Craft a compelling USP
Your Business unique selling proposition (USP) is the differentiator to your competition. This needs to be convincing enough to make your audience stay tuned to your content and educate the audience about your product/service. The story should be conveyed in your content to help your audience to make that journey from just being aware of your product/service to compel him/her enough to help decide the buying decision.
4. Ensure engagement with the Audience
Keep reviewing your content to check which is working and which is not. Keep posting fresh content and make sure what posts are viewed the most and what reached the maximum audience. There will be emerging few patterns of your content styles working and few not working, the topics of interest to audience, social shares by audiences, subscriptions, etc. These all give you hints to plan for future and scope to keep improving your Content upon.
5. Leverage the Distribution Mediums
After creating all those beautiful content, it would be a waste of effort not to market it. There are many channels available in the current digital marketing word for you to take your content to fulfil its purpose. Make use of both the organic search and social sharing along with the paid mediums to leverage upon to achieve quicker and effective results.