Bettorlogic: Revolutionising Technology for Well-Informed Betting

Bettorlogic offers a wide range of betting tools that set new standards in the quality of analysis available to the global online betting and media communities.

The Leading Force in Real Time Betting Analytics

Bettorlogic is an innovative technology player in the betting and gaming sector. Their technology analyses betting behaviour generating player profiles to enable more personalised customer content. This provides betting companies with the ability to drive up customer engagement (and therefore revenue).


This is based on an Amazon-like ‘recommendation principle’ for betting. Bettorlogic offers a comprehensive range of products. An analysis of customer betting behaviour generates player profiles and thus enables more personalised content, which adds value to the customer relationship and marketing functions.



How We Delivered The Customers Solution

The challenge

Bettorlogic’s initial engagement with Incepteo was to provide some strategic technical consultancy about how it could scale its technology as its business was growing rapidly. They quickly realised that they didn’t have the technical expertise in-house to implement the new technology roadmap and so they engaged Incepteo in building and supporting the platform.


Incepteo ran a number of workshops with Bettorlogic to define the requirement scope and map out the solution development plan which was based on a Microsoft platform, a web front end and mobile apps.
As a highly experienced Microsoft Azure partner, Incepteo supported Bettorlogic with a critical live cloud infrastructure migration. After that Incepteo provided ongoing cloud monitoring and maintenance services, as well as ongoing development of the platform and apps.


The partnership has allowed Bettorlogic to focus its efforts on taking this innovative technology to market and grow its business significantly in the fast-moving mobile betting space. They can rely on Incepteo to focus on developing and supporting the platform.

“Incepteo was an excellent long-term strategic partner for us”

Raj Kalakota,
CTO Bettorlogic Limited UK.

Technologies used to deliver the project

Web Technologies

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