The Leading Force in Real
Time Betting Analytics

Bettorlogic is an innovative technology player in the betting and gaming sector. Their technology analyses betting behaviour generating player profiles to enable more personalised customer content. This provides betting companies with the ability to drive up customer engagement (and therefore revenue).

This is based on an Amazon-like ‘recommendation principle’ for betting. Bettorlogic offers a comprehensive range of products. An analysis of customer betting behaviour generates player profiles and thus enables more personalised content, which adds value to the customer relationship and marketing functions.

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How We Delivered The Customers Solution

Challenge

Bettorlogic’s initial engagement with Incepteo was to provide some strategic technical consultancy about how it could scale its technology as its business was growing rapidly.
They quickly realised that they didn’t have the technical expertise in-house to implement the new technology roadmap and so they engaged Incepteo in building and supporting the platform.

Actions

Incepteo ran a number of workshops with Bettorlogic to define the requirement scope and map out the solution development plan which was based on a Microsoft platform, a web front end and mobile apps.
As a highly experienced Microsoft Azure partner, Incepteo supported Bettorlogic with a critical live cloud infrastructure migration. After that Incepteo provided ongoing cloud monitoring and maintenance services, as well as ongoing development of the platform and apps.

Results

The partnership has allowed Bettorlogic to focus its efforts on taking this innovative technology to market and grow its business significantly in the fast-moving mobile betting space. They can rely on Incepteo to focus on developing and supporting the platform.

“Incepteo was an excellent long-term strategic partner for us”

Raj Kalakota
CTO Bettorlogic Limited UK

Technologies used to deliver the project

Web Technologies

Html5

Html5

Css3

Css3

Javascript

Javascript

Jquery

Jquery

Jquery

Web API

c#

C#

ASP.NET

ASP.NET MVC

Database

sql

MS SQL

Cloud

Microsoft Azure

Let Us Help You Grow

Why
Us

Incepteo not only brings to your cutting-edge tech expertise but also the strategic insight and decades of experience in shaping ventures.

Technology
Services

Intelligent, cost-effective, bespoke technology solutions that streamline processes, accelerates innovation and creates new revenue streams.

Company
Profile

We create technology backed business solutions for companies, ensuring that our clients get the maximum value from their investment in technology.