How to Re-Engage a Website Visitor?
From organic searches to paid advertisements, there are many ways a user can end up on your website. No matter how a user ends up on your website, it is important to keep in mind that attracting visitors to your website is only half the battle. You also need to ensure that the visitor stays on your website for more than a few seconds if you want to sell your products and services. Here are a few tips that will help you re-engage with visitors to keep them on your website for as long as possible.
Straight to the Point
One way you can re-engage with website visitors is getting straight to the point. Just as your time is valuable, the time of your visitors is also valuable. Therefore, instead of wasting time, you should cut straight to your story. Keep your story brief but effective to encourage the visitor to stay on your website and explore. When crafting your story, it is important that you focus on the needs of your visitors. You need to give visitors a good reason to stick around and hopefully come across.
Advertise Discounts and Deals
Advertise current discounts and deals to keep the visitors to your website re-engaged. Very few people can turn down a good deal on a product or service that they need. Not only will discounted prices and deals make your products and services seem un-resistible to visitors, but they will also help inform these visitors about the products and services you offer in the first place. People are always looking to save some money, so discounts and deals will certainly catch the eye of visitors.
Keep the Customer Informed
To re-engage the customer, you want to keep them as informed as possible. Keeping visitors informed is especially important during the few minutes they spend exploring your website. It should be obvious to your visitors what products and services you have for sale. Also, you should inform visitors about current dis-counts and deals on every single page. Overall, it’s not a good idea to keep visitors guessing. Allow customers to sign up for an email newsletter so that you continue to inform them.
Nowadays, many people are so busy and distracted that they need push notifications to serve as reminders. When users visit your website, you should give them the option to sign up for push notifications for their Android or iPhone. The push notifications will remind the users of new deals and discounts.
Don’t Force It
While it is incredibly important to re-engage your website visitors, you should be careful not to push things too far. If you try to force visitors to stay on your web-site, this will likely repel them even more. Internet users can smell desperation and they will gladly click the “back” button at the slightest sign of it.
All website owners should focus on re-engaging website visitors to fully take advantage of the traffic they are receiving. For more information about how to re-engage website visitors, don’t hesitate to contact us.
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